Spending by Indian travellers during their visit to South Australia rose by around 8 per cent to 22,656,514 Australian dollar (AUD) in the year ending June 2016, a recent report by Tourism Australia has said.
Indian travellers' spending was around AUD 20,997,091 in the year ending June 2015. The state saw 13,000 Indian visitors during the year with an average spend of approximately AUD 1,799 per traveller.
"India as a market holds great potential for us. We had a record number of visitors last year, by hosting the ICC World Cup Match between India and Pakistan in Adelaide," South Australian Tourism Commission (SATC) Regional Director- Southeast Asia and India, Dana Urmonas said.
"We are happy to see that Indian travellers are starting to recognise Adelaide as a holiday destination and are keen to leverage the momentum built. With the on-going marketing initiatives planned for India, we are extremely positive about a progressive growth in visitor and expenditure numbers over the next few years," Urmonas added.
The Tourism Forecasting Committee (TFC) has predicted 9.6 per cent increase of about 2,65,000 visitors from India to Australia for the July 2016-June 2017 financial year, compared to 2015-16, mainly due to the 3-year multiple entry visa for Indians. The SATC aims to capitalise on this and increase visitor numbers to South Australia by 10 per cent in the coming year, Urmonas said.
Primary target markets for SATC are Mumbai, Delhi, Bengaluru and Chennai and the core segments include families, honeymooners and independent leisure travellers in the age group of 25-55, she added. In Australia, top attractions that appeal to Indians include beaches, iconic wildlife and food and wine.