Amazon Karigar to provide state’s artisans access to global market

Guwahati, December 30: A webinar held under the aegis of the Industries and Commerce Departmentof Assam  amongst  government emporiums and  Amazon  Karigar  to promote India’s rich handicraft heritage sourced locally across the state. In Assam,  Amazon Karigar aims to target at government emporiums, Self-Help Groups, weavers and artisans.

The business team of Amazon gave a presentation on the Karigar programme focussing its benefits to enable artisans and sellers crafting authentic handmade products to become successful on Amazon.

All the government emporiums present in the webinar showed keen interest to sell the products of their artisans through Amazon’s Karigar platform and a Memorandum of Understanding (MoU) will be soon signed with Amazon to make this programme more effective. 

Dr. KK Dwivedi, Commissioner and Secretary, Industries and Commerce, said, ‘If government emporiums can be on boarded successfully, it will help the artisans to get a global access. Industries and Commerce Department will play the role of facilitator in between government emporiums and Amazon in this regard.’ 

The proposed initiative of the Industries and Commerce Department will help large numbers of artisans to sell their products in global markets and get better price and enhance their income substantially. 

Representatives from Amazon India said that account management support will be provided to help in the Karigar’s initial launch as a seller. Once Karigar’s account is launched, products will be available for purchase on Amazon.in. The products will also be visible on the dedicated Karigar store in its online platform.

Amazon India will collaborate with emporiums in the first phase in order to identify large aggregators and then include individual artisan, weaver, NGOs etc. Amazon Karigar Store includes products from clothing and accessories, home and kitchen, jewellery, shoes and handbags, luggage and bags, office products, industrial and scientific tools, toys and games etc.

Oinam S Singh, Commissioner of Industries and Commerce, Managing Directors of ARTFED, TRIFED, Assam Government Marketing Corporation (AGMC), Bodoland Regional Apex Weavers and Artisans Corporation Federation (BRAWFED), North East Handicraft and Handloom Development Corporation and representatives from business team, Amazon were present at the webinar.